The Big Lie: . . . or Interpreting your Global Customer's Inner Life for Profit

The Big Lie: . . . or Interpreting your Global Customer's Inner Life for Profit

by Future Foundation Future Foundation
  • List Price: $15.99
  • ISBN-10: 1452578907
  • ISBN-13: 9781452578903
  • Edition: N/A
  • Type: Paperback
  • Publisher: BalboaPress

About The Book

Marketing needs a 21st century update. Today’s consumers are fundamentally different - they think of themselves as more sophisticated, smarter,... Read more

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