Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes

by Marieke de Mooij
  • List Price: $91.00
  • ISBN-10: 1452257175
  • ISBN-13: 9781452257174
  • Edition: 4th
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing... Read more

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