Services Marketing: Concepts, Strategies, & Cases
by Hoffman, K. Douglas- List Price: $249.95
- ISBN-10: 1439039399
- ISBN-13: 9781439039397
- Edition: 4th
- Type: Hardcover
- Publisher: South-Western College Pub
About The Book
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely... Read more
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