Essentials of Marketing

Essentials of Marketing

by Dana-Nicoleta Lascu
  • List Price: $149.95
  • ISBN-10: 142662736X
  • ISBN-13: 9781426627361
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Atomic Dog

About The Book

The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date... Read more

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