Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

by Morrison, Margaret A.
  • List Price: $70.00
  • ISBN-10: 1412987245
  • ISBN-13: 9781412987240
  • Edition: 2nd
  • Type: Kindle Edition
  • Publisher: SAGE Publications, Inc

About The Book

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and... Read more

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