Advertising Strategy: Creative Tactics From the Outside/In

Advertising Strategy: Creative Tactics From the Outside/In

by Altstiel, Tom
  • List Price: $66.95
  • ISBN-10: 1412917964
  • ISBN-13: 9781412917964
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key... Read more

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