Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Koen W. De Bock
  • List Price: $149.95
  • ISBN-10: 1409444619
  • ISBN-13: 9781409444619
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced... Read more

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