Billions: Selling to the New Chinese Consumer

Billions: Selling to the New Chinese Consumer

by Tom Doctoroff
  • List Price: $19.99
  • ISBN-10: 1403976635
  • ISBN-13: 9781403976635
  • Edition: Reprint
  • Type: Paperback
  • Publisher: St. Martin's Griffin

About The Book

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to... Read more

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