Billions: Selling to the New Chinese Consumer

Billions: Selling to the New Chinese Consumer

by Tom Doctoroff
  • List Price: $27.95
  • ISBN-10: 1403971692
  • ISBN-13: 9781403971692
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff... Read more

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