Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by D. Jackson
  • List Price: $84.99
  • ISBN-10: 1403905193
  • ISBN-13: 9781403905192
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the... Read more

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