Strategy and Management of Industrial Brands: Business to Business Products and Services

Strategy and Management of Industrial Brands: Business to Business Products and Services

by Philippe Malaval
  • List Price: $129.00
  • ISBN-10: 140207753X
  • ISBN-13: 9781402077531
  • Edition: Softcover reprint of
  • Type: Paperback
  • Publisher: Springer

About The Book

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies,... Read more

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