Wordcraft: The Art of Turning Little Words into Big Business

Wordcraft: The Art of Turning Little Words into Big Business

by Alex Frankel
  • List Price: $13.00
  • ISBN-10: 1400051053
  • ISBN-13: 9781400051052
  • Edition: N/A
  • Type: Paperback
  • Publisher: Crown Business

About The Book

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names:... Read more

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