Essentials of Marketing Research (with Qualtrics Printed Access Card)

Essentials of Marketing Research (with Qualtrics Printed Access Card)

by William G. Zikmund
  • List Price: $248.95
  • ISBN-10: 1285752031
  • ISBN-13: 9781285752037
  • Edition: 5th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing... Read more

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