Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (MindTap Course List)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (MindTap Course List)

by Thomas O'Guinn
  • List Price: $252.95
  • ISBN-10: 1285187814
  • ISBN-13: 9781285187815
  • Edition: 7th
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND... Read more

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