Loose Leaf for Advertising and Promotion

Loose Leaf for Advertising and Promotion

by George E Belch
  • List Price: $234.50
  • ISBN-10: 1260152308
  • ISBN-13: 9781260152302
  • Edition: 11st
  • Type: Loose Leaf
  • Publisher: McGraw-Hill Education

About The Book

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process,... Read more

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