Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

by George E Belch
  • List Price: $299.99
  • ISBN-10: 1259548147
  • ISBN-13: 9781259548147
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process,... Read more

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