Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy

by David L Mothersbaugh Associate Professor of Marketing
  • List Price: $143.41
  • ISBN-10: 1259232549
  • ISBN-13: 9781259232541
  • Edition: 13rd
  • Type: Hardcover
  • Publisher: McGraw-Hill Education

About The Book

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that... Read more

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