Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)

Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)

  • List Price: $170.00
  • ISBN-10: 1138023493
  • ISBN-13: 9781138023499
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Psychology Press

About The Book

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer... Read more

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