Brand Breakout: How Emerging Market Brands Will Go Global

Brand Breakout: How Emerging Market Brands Will Go Global

by Nirmalya Kumar
  • List Price: $20.00
  • ISBN-10: 1137467592
  • ISBN-13: 9781137467591
  • Edition: 2013rd
  • Type: Paperback
  • Publisher: Palgrave Macmillan

About The Book

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in... Read more

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