A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

by Pierre-Yves Donzé
  • List Price: $110.00
  • ISBN-10: 1137389060
  • ISBN-13: 9781137389060
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

While it was declining at the beginnings of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback... Read more

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