Brand Premium: How Smart Brands Make More Money

Brand Premium: How Smart Brands Make More Money

by N. Hollis
  • List Price: $28.00
  • ISBN-10: 1137279915
  • ISBN-13: 9781137279910
  • Edition: 2014th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis... Read more

FINDING THE BEST PRICES

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