Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw
  • List Price: $27.95
  • ISBN-10: 1118566122
  • ISBN-13: 9781118566121
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no... Read more

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