Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy

by Phil Barden
  • List Price: $38.00
  • ISBN-10: 1118345606
  • ISBN-13: 9781118345603
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates... Read more

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