Measuring Marketing: 110+ Key Metrics Every Marketer Needs

Measuring Marketing: 110+ Key Metrics Every Marketer Needs

by John A. Davis
  • List Price: $49.00
  • ISBN-10: 111815374X
  • ISBN-13: 9781118153741
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Wiley

About The Book

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is... Read more

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