Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Resear

Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Resear

by Arch G. Woodside
  • List Price: $144.99
  • ISBN-10: 0983271399
  • ISBN-13: 9780983271390
  • Edition: Third Edition
  • Type: Hardcover
  • Publisher: Emerald Group Publishing Limited

About The Book

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious... Read more

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