Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit

Basics of Licensing: 2012–13: How to Extend Brand and Entertainment Properties for Profit

by Gregory J. Battersby
  • List Price: $24.95
  • ISBN-10: 0983096333
  • ISBN-13: 9780983096337
  • Edition: 2012nd
  • Type: Paperback
  • Publisher: Kent Press

About The Book

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers... Read more

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