Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

by Brent Green
  • List Price: $27.50
  • ISBN-10: 0976697351
  • ISBN-13: 9780976697350
  • Edition: N/A
  • Type: Paperback
  • Publisher: Paramount Market Publishing, Inc.

About The Book

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a... Read more

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