Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning

by Mark Paich
  • List Price: $229.29
  • ISBN-10: 0849327296
  • ISBN-13: 9780849327292
  • Edition: 1st
  • Type: Hardcover
  • Publisher: CRC Press

About The Book

Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand... Read more

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