Introduction to Advertising Media: Research, Planning, and Buying

Introduction to Advertising Media: Research, Planning, and Buying

by Jim Surmanek
  • List Price: $49.95
  • ISBN-10: 0844235458
  • ISBN-13: 9780844235455
  • Edition: 1st
  • Type: Hardcover
  • Publisher: NTC Business Books

About The Book

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use... Read more

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