ADVERTISING MEDIA PLANNING (THIRD EDITION)

ADVERTISING MEDIA PLANNING (THIRD EDITION)

by Jack Z. & Bumba, Lincoln Sissors
  • List Price: N/A
  • ISBN-10: 0844231584
  • ISBN-13: 9780844231587
  • Edition: Third Edition
  • Type: Hardcover
  • Publisher: NTC Contemporary Publishers

About The Book

The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating... Read more

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