Building Brands Directly: Creating Business Value from Customer Relationships

Building Brands Directly: Creating Business Value from Customer Relationships

by Stewart Pearson
  • List Price: $89.00
  • ISBN-10: 0814766188
  • ISBN-13: 9780814766187
  • Edition: N/A
  • Type: Hardcover
  • Publisher: NYU Press

About The Book

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They... Read more

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