Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

by Luc De Brabandere
  • List Price: $28.00
  • ISBN-10: 0812992954
  • ISBN-13: 9780812992953
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Random House

About The Book

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone... Read more

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