Brand NFL: Making and Selling America's Favorite Sport
by Oriard, Michael- List Price: $22.00
- ISBN-10: 0807871567
- ISBN-13: 9780807871560
- Edition: Paperback
- Type: Paperback
- Publisher: The University of North Carolina Press
About The Book
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion... Read more
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