Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture &

Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture &

by Andrew Wernick
  • List Price: $27.00
  • ISBN-10: 0803983913
  • ISBN-13: 9780803983915
  • Edition: N/A
  • Type: Paperback
  • Publisher: SAGE Publications Ltd

About The Book

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew... Read more

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