Designing Health Communication Campaigns: What Works?

Designing Health Communication Campaigns: What Works?

by Backer, Thomas E.; Rogers, Everett M.; Sopory, Pradeep
  • List Price: $67.00
  • ISBN-10: 0803943326
  • ISBN-13: 9780803943322
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to... Read more

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