Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Ma

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Ma

by William Winston
  • List Price: $62.95
  • ISBN-10: 0789001977
  • ISBN-13: 9780789001979
  • Edition: 0
  • Type: Paperback
  • Publisher: Routledge

About The Book

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That... Read more

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