Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

by Scott M. Davis
  • List Price: $29.95
  • ISBN-10: 0787962554
  • ISBN-13: 9780787962555
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy... Read more

FINDING THE BEST PRICES

Related Books

Microeconomic Theory
  • Year: 1995
  • Edition: 1st
  • Publisher: Oxford University Press
  • Type: Hardcover
  • ISBN13: 9780195073409
  • ISBN: 0195073401
Options, Futures, and Other Derivatives and DerivaGem CD...
  • Year: 2011
  • Edition: 8th
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780132777421
  • ISBN: 0132777428
Modern Portfolio Theory and Investment Analysis
  • Year: 2009
  • Edition: 8th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780470388327
  • ISBN: 0470388323