Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

by Scott M. Davis
  • List Price: $29.95
  • ISBN-10: 0787962554
  • ISBN-13: 9780787962555
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy... Read more

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