Global Marketing

Global Marketing

by Kate Gillespie
  • List Price: $205.00
  • ISBN-10: 0765642956
  • ISBN-13: 9780765642950
  • Edition: 4th
  • Type: Hardcover
  • Publisher: Routledge

About The Book

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than... Read more

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