Advertising Media Planning A Brand Management Approach

Advertising Media Planning A Brand Management Approach

by Larry Kelley
  • List Price: $75.95
  • ISBN-10: 0765640902
  • ISBN-13: 9780765640901
  • Edition: 4th
  • Type: Paperback
  • Publisher: Routledge

About The Book

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of... Read more

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