Advertising and Public Relations Research

Advertising and Public Relations Research

by Donald W. Jugenheimer
  • List Price: $73.95
  • ISBN-10: 0765636069
  • ISBN-13: 9780765636065
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates... Read more

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