Advertising Media Planning: A Brand Management Approach
by Kelly, Larry D.- List Price: $68.95
- ISBN-10: 0765626365
- ISBN-13: 9780765626363
- Edition: 3rd
- Type: Paperback
- Publisher: Routledge
About The Book
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those... Read more
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