Advertising Media Planning: A Brand Management Approach

Advertising Media Planning: A Brand Management Approach

by Kelly, Larry D.
  • List Price: $68.95
  • ISBN-10: 0765626365
  • ISBN-13: 9780765626363
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those... Read more

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