Advertising Media Planning: A Brand Management Approach
by Larry D. Kelley- List Price: $49.95
- ISBN-10: 0765620332
- ISBN-13: 9780765620330
- Edition: 2nd
- Type: Paperback
- Publisher: Routledge
About The Book
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of... Read more
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