Advertising Account Planning: A Practical Guide
by Larry D. Kelley- List Price: $116.95
- ISBN-10: 0765617293
- ISBN-13: 9780765617293
- Edition: N/A
- Type: Hardcover
- Publisher: Routledge
About The Book
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in... Read more
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