Advertising Account Planning: A Practical Guide

Advertising Account Planning: A Practical Guide

by Larry D. Kelley
  • List Price: $116.95
  • ISBN-10: 0765617293
  • ISBN-13: 9780765617293
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in... Read more

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