Dictionary of Marketing Communications

Dictionary of Marketing Communications

by Norman A.P. Govoni
  • List Price: $47.00
  • ISBN-10: 0761927719
  • ISBN-13: 9780761927716
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with... Read more

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