How Advertising Works: The Role of Research (Graduate Survival Skills)

How Advertising Works: The Role of Research (Graduate Survival Skills)

  • List Price: $98.00
  • ISBN-10: 076191241X
  • ISBN-13: 9780761912415
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine... Read more

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