Marketing Research for Managers, Third Edition (Chartered Institute of Marketing)

Marketing Research for Managers, Third Edition (Chartered Institute of Marketing)

by Sunny Crouch
  • List Price: $60.95
  • ISBN-10: 0750654538
  • ISBN-13: 9780750654531
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how... Read more

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