Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Serie

Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (Bh Marketing Serie

by Leslie de Chernatony
  • List Price: $39.95
  • ISBN-10: 0750606606
  • ISBN-13: 9780750606608
  • Edition: N/A
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion... Read more

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