How Cool Brands Stay Hot: Branding to Generations Y and Z

How Cool Brands Stay Hot: Branding to Generations Y and Z

by Joeri Van den Bergh
  • List Price: $29.95
  • ISBN-10: 0749477172
  • ISBN-13: 9780749477172
  • Edition: Third
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at... Read more

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