The TV Brand Builders: How to Win Audiences and Influence Viewers

The TV Brand Builders: How to Win Audiences and Influence Viewers

by Andy Bryant
  • List Price: $29.95
  • ISBN-10: 0749476680
  • ISBN-13: 9780749476687
  • Edition: N/A
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

The TV Brand Builders is the account of how the biggest television networks, channels and programs are created as brands, with rare privileged access to... Read more

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