Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

by Jean-Marc Lehu
  • List Price: $45.00
  • ISBN-10: 0749449403
  • ISBN-13: 9780749449407
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kogan Page

About The Book

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples... Read more

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